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Incentive Products Glossary Of Terms
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Bank Account Opener - a direct premium offered by a bank or savings and loan association to a depositor opening a new account.
Bleeds - printers cannot print right to the edge of a paper sheet. To create that effect, the printer must use a sheet, which is larger than the document size. Then the printer prints beyond the edge of the document size (usually 1/8?), then cuts the paper down to the document size.
Business Gifts and Awards - a gift to a customer, stockholder, employee, or other business friend as an expression of appreciation.
Camera-ready - artwork that is black and white and has very clean, crisp lines that make it easy to scan and suitable for photographic reproduction.
Colorfill - screen printing an image and then debossing it onto the vinyl's surface
Container Premiums - a type of factory-packed direct premium. A reusable container which serves as a product package. All or part of the extra cost may be added to the price to make the promotion self-liquidating.
Contest and Sweepstakes - (Contest) - a competition based on skill in which prizes are offered. Proof of purchase is usually required with entry.
Coupon Plan - a continuous program offering a variety of premiums for coupons, labels, or other tokens from one or more products.
Dealer Incentives - one given to a retailer with a specified purchase of one or more products, or for coupons or purchase credits accumulated over a period of time.
Debossing - depressing an image into a material's surface so that the image sits below the product surface
Die-casting - injecting molten metal into the cavity of a carved die (a mold)
Die-striking - producing emblems and other flat promotional products by striking a blank metal sheet with a hammer that holds the die
Direct Premiums - the simplest kind-an item given free
with purchase at time of purchase. Includes on-packs, in-packs, and container premiums as well as those given separately.
Drop Shipment - an order shipped to more than one location will be charged a fee for each additional destination.
Embossing - impressing an image in relief to achieve a raised surface
Embroidery - stitching a design into fabric through the use of high-speed, computer-controlled sewing machines. Artwork must first be "digitized," which is the specialized process of converting two-dimensional artwork into stitches or thread. A particular format of art such as a jpeg, tif, eps, or bmp, cannot be converted into an embroidery tape. The digitizer must actually recreate the artwork using stitches. Then it programs the sewing machine to sew a specific design, in a specific color, with a specific type of stitch. This is the process known as digitizing.
Engraving - cutting an image into metal, wood or glass by one of three methods--computerized engraving, hand tracing, or hand engraving.
Etching - using a process in which an image is first covered with a protective coating that resists acid, then exposed, leaving bare metal and protected metal. The acid attacks only the exposed metal, leaving the image etched onto the surface.
Four-color Process - a system where a color image is separated into 4 different color values by the use of filters and screens (usually done digitally). The result is a color separation of 4 images, that when transferred to printing plates and printed on a printing press with the colored inks cyan (blue), magenta (red), yellow and black, reproduces the original color image. These four colors can be combined to create thousands of colors.
Hot Stamp - setting a design on a relief die, which is then heated and pressed onto the printing surface
Imprint Area - the area on a product, with specific dimensions, in which the imprint is placed.
In-pack / On-pack - (In-pack) - a direct premium placed inside the package of the product. (On-pack) - a direct premium attached to the exterior of a product or package.
Laser or Foil Stamp - applying metallic or colored foil imprints to vinyl, leather or paper surfaces
Less than Minimum - the fee charged for ordering 50% fewer items than the quantity listed in the minimum or first column. This option is not always available on all products.
Pad Printing - a recessed surface is covered with ink. The plate is wiped clean, leaving ink in the recessed areas. A silicone pad is then pressed against the plate, pulling the ink out of the recesses, and pressing it directly onto the product.
Pantone Matching System (PMS) - a book of standardized color in a fan format used to identify, match and communicate colors in order to produce accurate color matches in printing. Each color has a coded number indicating instructions for mixing inks to achieve that color.
Paper proof - Impression of type or artwork on paper so the correctness and quality of the material to be printed can be checked. The least expensive is a regular black and white faxed paper proof.
Personalization - imprinting an item with a person's name using one of several methods such as mechanical engraving, laser engraving, hot stamping, debossing, sublimation, or screen printing, to name a few.
Pre-production Proof - an actual physical sample of the product itself produced and sent for approval before an order goes into production.
Sales Incentive - an award to a salesperson for performance--exceeding a quota, signing or reopening accounts, selling specified products, or other stated objectives of the company
Screen Printing - an image is transferred to the printed surface by ink, which is pressed through a stenciled screen and treated with a light-sensitive emulsion. Film positives are put in contact with the screens andexposed to light, hardening the emulsion not covered by film and leaving a soft area on the screen for the squeegee to press ink through. (Also called silk screening)
Self Liquidators - a consumer premium (usually by mail) for proof of purchase and a cash amount sufficient to cover the merchandise cost plus handling and postage.
Sweepstakes - a promotion which awards substantial prizes on the basis of a chance drawing. Similar to a contest, but without the elements of skill and usually, for legal reasons, without "consideration."
Trading Stamps - a gummed stamp given by a retailer, usually for each $.10 of purchase, to be pasted in a save book to accumulate 1,200 to 1,500. They are then redeemable for premiums presented in the stamp company catalogue.
Traffic Builders - a relatively low-cost premium
offered free as an inducement to visit a store or facility.
Travel Incentives - a trip, group or individual, offered to salespeople or dealers often tied in with sales meetings at resort destinations.
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